PortfolioMedical aesthetics
Concierge aesthetics site with provider assets, independent brand
Amanda Prater PA-C · Medical aesthetics
A concierge injector needed a polished practice site that uses parent-company creative assets without looking like a Skin Clique property—and without losing Amanda’s own brand—with local SEO, managed publishing, and security handled for the practice.
- Web design
- Brand systems
- Content
- Local SEO
- Managed publishing
- Managed security
01 · Story
The story
Amanda Prater PA-C, MPAS offers concierge aesthetics and medical-grade skincare—tox, filler, peels, consults, and related care—with a practice that comes to the patient. The site had to book treatments, support product discovery, and present a board-certified provider with clinical credibility.
Creative and operational realities included assets and workflows tied to a parent provider company (Skin Clique). Those materials help production quality and booking, but the provider does not sponsor the site as a corporate brand property. Patients should meet Amanda first—not a franchise template.
We designed a custom marketing site that leverages existing photography and production assets where they earn their place, while the layout, voice, and visual system stay Amanda’s. Thematic continuity is intentional; ownership confusion is not.
As with our other local practice sites, content updates are managed publishes rather than a DIY blog admin: we deploy service and content changes so the site stays current without turning the PA into a webmaster. Optimized local SEO for her service area and managed security are part of the offering around the design.
02 · Constraints
Challenges
- 01
Use parent assets without looking owned
High-quality creative from the provider network was available and useful. Using it wholesale would make the site read as a Skin Clique microsite. The design had to borrow craft, not corporate identity.
- 02
Stay thematically related, not copy-paste
Breaking too hard from the parent aesthetic would feel jarring next to booking and training context. We needed harmony—color, photography, clinical polish—without a full brand fork that fights the rest of the patient journey.
- 03
Protect the client’s independent brand
Amanda’s name, clinical background, and concierge model are the product. The site had to center her practice and relationship with patients so the brand never reads as a product line owned by the provider company.
03 · Delivery
What we did
- Built a custom visual system around Amanda—typography, section rhythm, and messaging hierarchy that lead with the provider, not the network
- Selected and composed parent-provided assets so photography and product imagery support the story without becoming the identity system
- Wrote service and process content for concierge care: book, in-home visit, ongoing access—in plain patient language
- Kept booking and shop paths clear while the overall site remains a personal practice brand
- Set up managed content deploys (CMS-like results on the live site without a self-serve editor for the practice to maintain)
- Layered local SEO for Loudoun / Northern Virginia intent and managed security as ongoing care around the site
04 · Results
Outcomes
- A practice site that feels premium and clinical without reading as a corporate provider template
- Clear separation: Amanda’s brand first; network relationship as context, not ownership
- Paths to book treatments and explore skincare without burying the provider’s story
- Local SEO, managed publishing, and managed security so the practice can stay patient-facing instead of site-admin-facing
Stack
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