Technical SEO
Technical SEO is the discipline of ensuring search engines can discover, crawl, and correctly index your site. It is the foundation that every other SEO effort builds on. The best content on the web will not rank if the page cannot be crawled, loads slowly, has duplicate content signals, or lacks the structured data that helps search engines understand what the page is about.
Capabilities
What technical SEO work includes
Full site review
Technical SEO Audit
A structured audit of crawlability, indexation coverage, page speed, internal linking structure, canonical tag usage, duplicate content signals, and structured data implementation. The audit produces a prioritized findings report with specific remediation steps.
LCP · CLS · INP
Core Web Vitals Improvement
Diagnosing and resolving the specific technical issues that produce failing Core Web Vitals scores: render-blocking scripts, unoptimized images, layout shift, and server response time. We fix the root causes rather than applying surface-level optimizations that pass the test without solving the problem.
Schema markup
Structured Data Implementation
Adding JSON-LD structured data for Organization, LocalBusiness, Product, FAQ, Article, and other schema types relevant to your content. Structured data helps search engines understand page content and can produce rich results in search (FAQ dropdowns, review stars, breadcrumbs).
What gets indexed
Crawl Budget Optimization
Ensuring search engines spend their crawl budget on the pages that matter: blocking low-value pages from crawling via robots.txt or noindex, consolidating duplicate URLs with canonical tags, and fixing redirect chains that waste crawl budget.
Internal linking + hierarchy
Site Architecture Review
Reviewing and improving the internal linking structure so that link equity flows toward the pages you most want to rank, and so that crawlers can reach every important page within a reasonable number of clicks from the homepage.
Ongoing crawl tracking
Search Console Health Monitoring
Setting up systematic monitoring of Search Console coverage reports, Core Web Vitals reports, and manual action alerts, with documented thresholds and response procedures for when issues appear.
Our approach
Technical health limits content performance
A page with excellent content that loads in five seconds on mobile, has duplicate content signals from parameter URLs, or is blocked from indexing by a misconfigured robots.txt will not rank as well as it should. Technical issues are a ceiling on content investment. We address the ceiling before expanding the content.
Core Web Vitals are ranking signals
Google uses Core Web Vitals — Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint — as ranking factors for pages that compete closely on relevance. For competitive terms where multiple pages answer the question equally well, page experience metrics are a tiebreaker. We treat them as a baseline requirement, not an optional improvement.
Canonical tags require a coherent strategy
A site with multiple URLs that serve the same content — from URL parameters, trailing slashes, HTTP vs HTTPS variants, or www vs non-www — sends duplicate content signals that dilute ranking authority. A coherent canonical tag strategy consolidates those signals onto the intended URL.
We document findings so improvements are visible
A technical SEO audit is only useful if the findings are specific, prioritized, and actionable. We document each finding with the affected URLs, the expected impact of fixing it, the recommended fix, and the verification step. This makes the audit a working document rather than a report that sits in a folder.
All engineering work is done by US-based engineers. We do not offshore any development or architecture work.
Part of our Marketing practice
FAQ
Common questions
Virginia · United States
Need a technical SEO audit?
If your site has crawl errors, slow load times, or indexation gaps, reach out and we will review the technical health and prioritize what to address first.